Design, Create,  Think and Dream.

I grew up in a mix of urban and rural environments, most of my childhood was in a small village in Israel, a tranquil  place,  close to  nature and the juxtapositioning of my environments inspires my design.
I  have  a  .ED  degree in industrial design from the Holon Institute of Technology in Israel.

I enjoy working  in  the wide fielddiverse disciplines within the design world of design  - while always focusing on the user experience.designing with understanding and recognition of the user.
This experience is what guides me through the whole process from the intital concept through to the final details.Thinking about concept, product design and event production.
With an emphasis on the small details that enhance the user experience.

Most of my projects begin  with a story, a word, an  idea or a thought.
Thought is a kind ofThese are like a seed that is planted in the mind. Curiosity, investigation and  learning   about  the thoughtreserach  germinates the seeds and yields fruit.
 
I have faith in  processes and believe that our creativity develops when we learn and attemptfrom trial and error, so I am always learning and developing even and also when we I fail.
In every project I undertake, I do extensive  research, write, ask,  discuss, sketch , examine, imagine, and create – turning   the wheels in my mind. Every project reveals new things to me.

In my opinion, the processes are  an inseparable part of the final result and therefore I chose to present them together  with the final result of each project in order  to reflect my way of thinking,  including the smallest  decisions I have made along the way -.
 
a Here is a little  glimpse into my world of thoughts.

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Enjoy,

Adva