My journey began in industrial design, where I developed a strong foundation in production processes and an understanding of the delicate relationship between people and the objects they use. Later, my studies in user experience opened the door to the world of social and environmental psychology, and over the years I have also cultivated a practice in art direction. These fields together shaped the way I approach design today. I create experiences that are both visually compelling and emotionally meaningful. Whether it is an event, an exhibition, an installation, or a performance, my work is about crafting spaces that foster genuine connection and leave a lasting impression. In other words, it’s important for me to emphasize that experience design isn’t just about aesthetics, it’s a powerful tool for achieving professional and business goals. By focusing on the human experience, we can reach far better outcomes both in terms of human engagement and business objectives. So yes, I believe this is a key part of what I do. Every project I take on is a chance to shape interactions that matter and moments that last.